This is an audio case study on how a start-up can go from 0 to $46 million in just over 12 months through clarity and commitment, to an idea and a strategy. Their story is a confirmation in the power of brand strategy, even/especially for finance people. Except now they refer to themselves as Strategic Finance people.
Finance people are notoriously skeptical when it comes to anything associated with the word brand. In their world view, something as esoteric as brand had better be supported with concrete KPIs to back up the investment.
As veterans of Palantir's FP&A department with a big idea for a new SaaS product, the Mosaic team was convinced that they had solid product market fit, but they were also acutely and painfully aware that they lacked a compelling story to tell and sell to investors and the market.
On this episode of The SaaS Brand Strategy Show, we sit down with Mosaic co-founder Joe Garafalo to discuss the company’s road to their Series B round, which they just announced.
This is an audio case study on how a start-up can go from 0 to $46 million in just over 12 months through clarity and commitment, to an idea and a strategy. Their story is a confirmation in the power of brand strategy, even/especially for finance people. Except now they refer to themselves as Strategic Finance people.
Listen to the show on Spotify now.
Or, listen on Apple Podcasts now.
Congratulations to Joe, Bij, Brian and the entire Mosaic team. Proud and psyched to be part of the success.
-DRMG
Ultimately, the most valuable real estate is not a crowded marketplace, but the uncharted territory just beyond its boundaries. True innovation doesn't compete within existing categories—it renders them irrelevant.
Read More →Too often, startups treat design as the goal rather than a means to a more meaningful end. Design isn’t just decoration; it’s a tool to amplify emotion. Absent emotion it's an empty vessel, the proverbial lipstick on a pig. And now that design is table stakes for startups, its commodified. If your brand and product don't stir emotion, you risk being forgotten as soon as the next better-looking competitor shows up.
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