On this week’s episode of The SaaS Brand Strategy Show, we dissect the debate between business strategy legends Andy Raskin and Christopher Lochhead. Though framed in different ways, there’s an escalating focus on the story businesses use to tell and sell the market. With all our respect to these luminaries that have blazed the trail before us, we dive into their points of view, and ask the question—where is all this language coming from, in the messaging and positioning space? Do these points of view reflect different approaches to the same goal? Semantics or substance?
On this week’s episode of The SaaS Brand Strategy Show, we dissect the debate between business strategy legends Andy Raskin and Christopher Lochhead. Though framed in different ways, there’s an escalating focus on the story businesses use to tell and sell the market.
With all our respect to these luminaries that have blazed the trail before us, we dive into their points of view, and ask the question—where is all this language coming from, in the messaging and positioning space? Is anyone more or less right than anyone else? Do these points of view reflect different approaches to the same goal? Semantics or substance?
We talk about Strategic Narratives, Points of View, Category Design, and Brand Strategy… and the deeper need all this language appears to be pointing at, particularly in the SaaS market.
New APA data shows uncertainty is narrowing how leaders think. Here’s how category strategy restores focus, confidence and a sense of agency.
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Read More →Schedule an in-person clinic on DRMG's Category Strategy.
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