THE DRMG SAAS BRAND STRATEGY PROCESS
Companies stuck in the closed loop of differentiation frustration need to get out of the weeds. Our RISE process takes teams from confusion and commodity to category, clarity, and conviction in eight weeks.
Research
There's a subtle but profound difference between what your business or product does, and what your customer can do with your business or product.
- Qualitative stakeholder interviews
- Qualitative customer interviews
- Competitive analysis
- Customer insights
- Collaborative discovery workshop
Insights
Our research is applied to define your distinct point of view on the world and the market, key points of differentiation, and the space you own in the market.
- Identify the Big Change in the World.
- The Problem We Solve
- Key Competitive Insight (KCI)
- Position platform
- Category name
Story
Complex products require clear and compelling narratives to inspire and illuminate the big change in the world and how you solve for that.
- Brand themes
- Messaging
- Strategy story
- Manifestos
Execution
How do you ensure the entire team understands and appreciates the opportunity and strategy, and their roles and responsibilities in it?
- Collaborative plan of action
- Day in life
- Competitive landscape
- Internal launch
- Ongoing consultation